Fashion Revolution Day

FRD1“On 24 April 2013, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.  Social and environmental catastrophes in our fashion supply chains continue.  Fashion Revolution says enough is enough.”

Friday 24th April 2015 marked the second annual Fashion Revolution Day, a worldwide campaign calling for accountability, honesty and transparency in the garment industry.  The human cost of fast fashion has gone unmarked for too long.  Who made your clothes?  Consumers are challenged to ask brands the tough questions and make it clear that a movement towards a fair, celebratory fashion industry is long overdue.

What has Fashion with Heart been doing?

Sumitra-FRDWe’re very proud of the fact that the Jacobs Well fair trade production unit makes clothes with kindness and passion.  Jacobs Well can tell clients exactly who made their items, why that tailor has chosen to work there and what impact their time at Jacobs Well has had on their lives, both personally and professionally.  We are excited to be working with Jacobs Well’s production team to develop their network and expertise in sustainable fabrics too, so they can support clients in choosing fair trade, organic and artisan made materials.  Investing in ethical fabric gives even more value to final products while making a huge impact on the lives of farmers, weavers, dyers, printers and their whole community.

Having explained all about Fashion Revolution Day to the team in Bangalore, everyone was very happy to take part in a photoshoot at the Jacobs Well unit, posing with official placards and announcing we made your clothes!  In the week leading up to Fashion Revolution Day we organised blog posts and social media collaborations between the production team in Bangalore and clients around the world, to share a little more about why they choose to work together, mutual experiences in fair trade, and what everyone can learn from each other.

Monica-FRDThe day itself was a big success around the world with a great deal of press coverage, social media action from consumers and events in 71 countries ranging from film screenings to photoshoots and this brilliant ‘fast fashion’ vending machine social experiment set up by Fashion Revolution Germany.  It was wonderful to see photos and stories from other sustainable producers all around the world; four of our ladies had their photos shared in an official album of ‘makers’ from many different countries.  What good company to be in!

It was fantastic to help Jacobs Well get involved in this campaign, encouraging the tailoring team to take pride in their work and recognise that increasing numbers of people are really interested to learn more about them and their lives.  It was also a great networking and publicity opportunity for Jacobs Well as a business to showcase their work, their strong client relationships and commitment to ethical business practices.  We hope the momentum generated by Fashion Revolution Day 2015 can keep building throughout the year and that 2016 will see even greater progress being made in the garment industry.

In the words of the campaign organisers,

A revolution is not one day. We believe knowing who made our clothes is the first step in transforming the fashion industry. Knowing who made our clothes requires transparency, and this implies openness, honesty, communication and accountability. It’s about re-connecting broken links and celebrating the relationship between shoppers and the people who make our clothes, shoes, accessories and jewellery – all the things we call fashion.

So, remember to keep asking #whomademyclothes and to hold brands accountable for the people and environment on which their business depends on. We all want a better, fairer, safer, more transparent fashion industry. Let’s use our power to make it happen!

Do check out Jacobs Well’s work for Fashion Revolution Day on the blog and Facebook page.  And it’s never too late to get involved.

Who made your clothes?

Be curious.  Find out.  Do something.

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